Our story

We are passionate about healthy skin and a healthy sense of adventure. We think babies and kids should explore, create, stand up, fall down, and get dirty. Every day should be a hands-on discovery of a world they’re just getting to know.

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We founded Babyganics on the idea that all babies should have the freedom to explore their surroundings, wherever they may be. When this big idea started to take off, we decided to make our passion our purpose: to fear less and discover more. We know that curious babies are happy babies, so we set out to develop products that would allow babies to see, hear, smell, taste, and touch the world around them, no matter how messy they might get in the process.

We are constantly developing new products for baby and the places they roam. From everything that touches baby (lotion, diapers, shampoo, cleansers, sunscreen) to products that allow baby to touch the world they’re discovering (wipes, hand sanitizer, laundry detergent, surface cleaners); our mission is to empower parents to protect, nurture and instill the spirit of adventure as they raise the next generation.

The Babyganics family

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  • Curiosity is a muscle that needs to be flexed.

  • Play is as important as vitamins.

  • Every floor is a playground.

  • Learning that bubbles aren't yummy takes practice.

  • Crawling under tables is groundbreaking baby research.

  • It's never too early to be comfortable in your own skin.

  • A clean highchair table is an acceptable dinner plate.

  • A baby learns a lot from licking a book.

  • Diaper rash is natural. Relief should be, too.

  • There's no telling how far a baby with the right protection can go.

  • Dirty laundry is a sign of life.

  • Love is a clean hand.

  • A fantastic diaper will set your baby free.

  • Your baby's skin is a work in progress.

  • A messy bathtime is the sign of a happy baby.

  • Life is long. Babyhood is short. Make it fun and set our babies free.

It's our mission

Then we test the heck out of everything, from the necessary tests to specific additional ones depending on how a product will interact with you and your baby.

At the same time we think long and hard about what we’re packing that product in, considering everything from usability to cost to how it impacts the environment.

Finally, we evaluate every complete batch for pH, odor, color and more, ensuring everything checks out contaminant-free and ready to withstand heat, cold and bright light on its journey from us to you. If a batch doesn’t clear, it doesn’t ship.

The very last step, tuning in to see how we can refine and improve, actually takes the longest because it never really ends.

So if you spot our products out there on the shelves, do us a favor: give them a little thumbs up. They passed every test we could throw at them and we’re confident they’ll pass the most important test of all: yours!