Skip to main content
Brighter days & restocked shelves coming soon. Read our COVID-19 response here.Read our COVID-19 response here.
baby in a bathtub

bath time? this calls for bubbles.

We know bath time can be a slippery, sudsy roller coaster. From those inevitable, fussy lows to those giggly, happy highs — we’ll be there to keep things bubbly.

learn more

bath time? this calls for bubbles.

baby in a bathtub

We know bath time can be a slippery, sudsy roller coaster. From those inevitable, fussy lows to those giggly, happy highs — we’ll be there to keep things bubbly.

learn more
child getting curly hair washed by adult

new! haircare 
for tots

Bath time with a toddler can get a little hairy. We’re out to smooth things over with new easy-rinsing, tangle-taming essentials made especially for tots.

learn more

new! haircare 
for tots

child getting curly hair washed by adult

Bath time with a toddler can get a little hairy. We’re out to smooth things over with new easy-rinsing, tangle-taming essentials made especially for tots.

learn more
kid opening shower door to grab shampoo, caption

meet the new kids

When they’re old enough to protest baby products, you’ve got kids, alright. Meet our new line of bath time essentials made to help big kids feel clean & in control.

learn more

meet the new kids

kid opening shower door to grab shampoo, caption

When they’re old enough to protest baby products, you’ve got kids, alright. Meet our new line of bath time essentials made to help big kids feel clean & in control.

learn more

Parents, you have enough to worry about.

The products you use shouldn’t be on that list. We’ll keep the phthalates, parabens, dyes & artificial fragrance out of our products. You keep laughing off those inevitable oopsies. You got this.

made with thoughtfully chosen ingredients & little ones in mind.

made without parabens, phthalates or artificial fragrances.

cruelty free. product not tested on animals.

get your hands on bacteria‑busting essentials

welcome to the marvelous mess of childhood.

We say celebrate every sticky, icky, snuggly, cuddly, magical moment. We’ll be right there with everything you need but a good night’s sleep.

read more